TY  - BOOK
AU  - KAPFERER, JEAN-NOEL
TI  - REINVENTING THE BRAND: CAN TOP BRANDS SURVIVE THE NEW MARKET REALITIES
SN  - 0-7494-3593-3
PY  - 2001///
CY  - NEW DELHI
PB  - KOGAN PAGE LTD.
KW  - BRAND MANAGEMENT
ER  -