KAPFERER, JEAN-NOEL <br/><br/>
REINVENTING THE BRAND  CAN TOP BRANDS SURVIVE THE NEW MARKET REALITIES 

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 - NEW DELHI  KOGAN PAGE LTD.  2001 
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<br/><br/><label>ISBN: </label>0-7494-3593-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT