TY  - BOOK
AU  - HOFFMAN, K DOUGLAS
AU  - BATESON, JOHN E G
TI  - ESSENTIALS OF SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES
SN  - 0-03-028892-4
PY  - 2002///
CY  - AUSTRALIA
PB  - THOMSON LEARNING
KW  - SERVICE MARKETING
ER  -