HOFFMAN, K DOUGLAS <br/><br/>
ESSENTIALS OF SERVICES MARKETING  CONCEPTS, STRATEGIES, AND CASES 

 - 2 
 - AUSTRALIA  THOMSON LEARNING  2002 
 - 569 
 -  0 .
<br/><br/><label>ISBN: </label>0-03-028892-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING