TY  - BOOK
AU  - ZEITHAML, VALARIE A
AU  - BITNER, MARY JO
TI  - SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
SN  - 0-07-247142-5
PY  - 2003///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL
KW  - SERVICE MARKETING
ER  -