ZEITHAML, VALARIE A <br/><br/>
SERVICES MARKETING  INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 

 - 3 
 - NEW DELHI  TATA MCGRAW HILL  2003 
 - 668 
 -  0 .
<br/><br/><label>ISBN: </label>0-07-247142-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING