LOVELOCK, CHRISTOPHER H <br/><br/>
SERVICES MARKETING  PEOPLE, TECHNOLOGY, STRATEGY 

 - 4 
 - NEW DELHI  PEARSON EDUCATION ASIA  2002 
 - 717 
 -  0 .
<br/><br/><label>ISBN: </label>81-7808-352-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING