TY  - BOOK
AU  - MOON, MICHAEL
AU  - MILLISON, DOUG
TI  - FIREBRANDS: BUILDING BRAND LOYALTY IN THE INTERNET AGE
SN  - 0-07-043953-2
PY  - 2001///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL
KW  - BRAND MANAGEMENT
ER  -