TY  - BOOK
AU  - PARAMESWARAN, M G
TI  - FCB-ULKA BRAND BUILDING ADVERTISING: CONCEPTS AND CASES
SN  - 0-07-463338-4
PY  - 2002///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL
KW  - BRAND MANAGEMENT
ER  -