PARAMESWARAN, M G <br/><br/>
FCB-ULKA BRAND BUILDING ADVERTISING  CONCEPTS AND CASES 

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 - NEW DELHI  TATA MCGRAW HILL  2002 
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<br/><br/><label>ISBN: </label>0-07-463338-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT