AAKER, DAVID A <br/><br/>
MARKETING RESEARCH 

 - 7 
 - NEW YORK  JOHN WILEY & SONS  2002 
 - 751 
 -  0 .
<br/><br/><label>ISBN: </label>9971-51-389-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH