RAVI SHANKER <br/><br/>
SERVICES MARKETING  THE INDIAN PERSPECTIVE : TEXT AND READINGS 

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 - NEW DELHI  EXCEL BOOKS  2002 
 - 656 
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<br/><br/><label>ISBN: </label>81-7446-267-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING