MANAGING BRAND EQUITY CAPITALIZING ON THE VALUE OF A BRAND NAME

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TextSeries: ; 0Publication details: NEW YORK FREE PRESS 1991Edition: 0Description: 299ISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	ST JOSEPH S INSTITUTE OF MANAGEMENT GEN				658.8.7 AAK (Browse shelf(Opens below))					Withdrawn			*9553

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Previous	658.8.5 KRI INDUSTRIAL MARKETING TEXT AND CASES	658.8.6 MOO INDIAN FOOD GRAIN MARKETING	658.8.7 STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY	658.8.7 AAK MANAGING BRAND EQUITY CAPITALIZING ON THE VALUE OF A BRAND NAME	658.8.7 AAK BUILDING STRONG BRANDS	658.8.7 AAK MANAGING BRAND EQUITY	658.8.7 BAN HALLMARKS OF EFFECTIVE OUTCOMES ASSESSMENT	Next

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