ADVERTISING BRANDS AND CONSUMER BEHAVIOUR (Record no. 24554)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00438nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250405s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788119896240 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Item number | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KUMAR, RAMESH .S |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING BRANDS AND CONSUMER BEHAVIOUR |
| Remainder of title | THE INDIAN CONTEXT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | PEARSON PUB |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 270 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING MANAGEMENT |
| 9 (RLIN) | 304 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KRISHNAMURTHY, ANUP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ST JOSEPH S INSTITUTE OF MANAGEMENT | ST JOSEPH S INSTITUTE OF MANAGEMENT | Rack 06 | BOOK PARADISE | 99799 | 530.00 | 659 KUM | 24193 | 04/05/2025 | 04/05/2025 | Books |