TATA (Record no. 22363)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220810s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670084067 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8.7 |
| Item number | WIT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | WITZEL, MORGEN |
| 9 (RLIN) | 12880 |
| 245 #0 - TITLE STATEMENT | |
| Title | TATA |
| Remainder of title | THE EVALUATION OF A CORPORATE BRAND |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | PENGUIN BOOKS |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 222 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND MANAGEMNT |
| 9 (RLIN) | 12881 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | CHARAN, RAM |
| 9 (RLIN) | 8461 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ST JOSEPH S INSTITUTE OF MANAGEMENT | ST JOSEPH S INSTITUTE OF MANAGEMENT | Rack 05 | 08/10/2022 | 599.00 | 658.8.7 WIT | 22323 | 08/10/2022 | 08/10/2022 | Books |