BRAND VANTAGE (Record no. 22115)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00441nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220310s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670095315 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8.7 |
| Item number | TRU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | TRUPTI BHANDARI |
| 9 (RLIN) | 12710 |
| 245 #0 - TITLE STATEMENT | |
| Title | BRAND VANTAGE |
| Remainder of title | 12 WEEK MASTER PLAN FOR BRAND LEADERSHIP |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | GURGAON |
| Name of publisher, distributor, etc. | PENGUIN RANDOM HOUSE |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 255 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ARVIND BHANDARI |
| 9 (RLIN) | 12711 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ST JOSEPH S INSTITUTE OF MANAGEMENT | ST JOSEPH S INSTITUTE OF MANAGEMENT | GEN | 12/10/2021 | ACM TRADING INDIA PVT LTD | 2021-22/00 | 599.00 | 2 | 658.8.7 TRU | 22255 | 06/26/2023 | 06/21/2023 | 03/11/2022 | Books |