HOW BRANDS GROW (Record no. 21888)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00393nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220310s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780195573565 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8.7 |
| Item number | SHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHARP, BYRON |
| 9 (RLIN) | 12697 |
| 245 #0 - TITLE STATEMENT | |
| Title | HOW BRANDS GROW |
| Remainder of title | WHAT MARKETERS DON’T KNOW |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | AUSTRALIA |
| Name of publisher, distributor, etc. | OXFORD UNIVERSITY PRESS |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 228 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ST JOSEPH S INSTITUTE OF MANAGEMENT | ST JOSEPH S INSTITUTE OF MANAGEMENT | GEN | 11/08/2021 | ACM TRADING INDIA | 2021-220/0 | 2800.00 | 1 | 658.8.7 SHA | 22028 | 04/26/2023 | 06/01/2022 | 03/11/2022 | Books |