MARKETING MANAGEMENT (Record no. 20370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00340nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220310s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| 9 (RLIN) | 1230 |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | PEARSON INDIA |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 750 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING MANAGEMENT |
| 9 (RLIN) | 18 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ST JOSEPH S INSTITUTE OF MANAGEMENT | ST JOSEPH S INSTITUTE OF MANAGEMENT | GEN | 10/10/2019 | BOOK PARADISE | 2019/91056 | 1049.00 | 7 | 658.8 KOT | 20510 | 12/10/2025 | 09/10/2025 | 03/11/2022 | Book Bank |