STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY (Record no. 18685)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00432nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220310s9999||||xx |||||||||||||| ||und|| |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KELLER, KEVIN LANE |
| 9 (RLIN) | 5351 |
| 245 #0 - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | HARLOW |
| Name of publisher, distributor, etc. | PEARSON EDUCATION |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 586 |
| 490 ## - SERIES STATEMENT | |
| Volume/sequential designation | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PARAMESWARAN, AMBI M.G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ST JOSEPH S INSTITUTE OF MANAGEMENT | ST JOSEPH S INSTITUTE OF MANAGEMENT | Rack 05 | 12/11/2018 | BOOK PARADISE | 89262 | 829.00 | 6 | 658.8.7 KEL | 18645 | 12/13/2025 | 10/06/2025 | 03/11/2022 | Books |