PRINCIPLES AND PRACTICE OF SOCIAL MARKETING (Record no. 16691)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00446nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220310s9999||||xx |||||||||||||| ||und|| |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DONOVAN, ROB |
| 9 (RLIN) | 11099 |
| 245 #0 - TITLE STATEMENT | |
| Title | PRINCIPLES AND PRACTICE OF SOCIAL MARKETING |
| Remainder of title | ANINTERNATIONAL PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | CAMBRIDGE |
| Name of publisher, distributor, etc. | CAMBRIDGE UNIVERSITY PRES |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 504 |
| 490 ## - SERIES STATEMENT | |
| Volume/sequential designation | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING MANAGEMENT |
| 9 (RLIN) | 18 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HENLEY, NADINE |
| 9 (RLIN) | 11100 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ST JOSEPH S INSTITUTE OF MANAGEMENT | ST JOSEPH S INSTITUTE OF MANAGEMENT | Rack 02 | 03/01/2011 | CAMBRIDGE | 5091 | 2000.00 | 658.8 DON | 16652 | 03/11/2022 | 03/11/2022 | Books |