MARKETING ACCOUNTABILITY (Record no. 16436)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00432nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220310s9999||||xx |||||||||||||| ||und|| |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MCDONALD, MALCOLM |
| 9 (RLIN) | 5631 |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING ACCOUNTABILITY |
| Remainder of title | HOW TO MEASURE MARKETING EFFECTIVENESS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | KOGAN PAGE LTD. |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 293 |
| 490 ## - SERIES STATEMENT | |
| Volume/sequential designation | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING MANAGEMENT |
| 9 (RLIN) | 18 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MOUNCEY, PETER |
| 9 (RLIN) | 10918 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ST JOSEPH S INSTITUTE OF MANAGEMENT | ST JOSEPH S INSTITUTE OF MANAGEMENT | Rack 01 | 10/18/2010 | ANAND ASSOCIATE | 2936 | 995.00 | 2 | 658.8 MCD | 16397 | 07/22/2024 | 06/21/2023 | 03/11/2022 | Books |