BEHIND POWERFUL BRANDS FROM STRATEGY TO CAMPAIGN
JONES, JOHN PHILIP
BEHIND POWERFUL BRANDS FROM STRATEGY TO CAMPAIGN - 0 - NEW DELHI TATA MCGRAW HILL 2000 - 322 - 0 .
0-07-463664-2
BRAND MANAGEMENT
BEHIND POWERFUL BRANDS FROM STRATEGY TO CAMPAIGN - 0 - NEW DELHI TATA MCGRAW HILL 2000 - 322 - 0 .
0-07-463664-2
BRAND MANAGEMENT
