BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE
SENGUPTA, SUBROTO
BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE - 0 - NEW DELHI TATA MCGRAW HILL 1999 - 299 - 0 .
0-07-462401-6
BRAND MANAGEMENT
BRAND POSITIONING STRATEGIES FOR COMPETITIVE ADVANTAGE - 0 - NEW DELHI TATA MCGRAW HILL 1999 - 299 - 0 .
0-07-462401-6
BRAND MANAGEMENT
