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WHAT MAKES WINNING BRANDS DIFFERENT? HIDDEN METHOD BEHIND THE WORLDS MOST SUCCESSFUL BR

BUCHHOLZ, ANDREAS

WHAT MAKES WINNING BRANDS DIFFERENT? HIDDEN METHOD BEHIND THE WORLDS MOST SUCCESSFUL BR - 0 - NEW YORK JOHN WILEY & SONS 2000 - 222 - 0 .

Subjects--Topical Terms:
MARKETING MANAGEMENT

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