SERVICES MARKETING A STRATEGIC APPROACH
GONCALVES, KAREN P
SERVICES MARKETING A STRATEGIC APPROACH - 0 - NEW YORK PRENTICE HALL 1998 - 223 - 0 .
MARKETING MANAGEMENT
SERVICES MARKETING A STRATEGIC APPROACH - 0 - NEW YORK PRENTICE HALL 1998 - 223 - 0 .
MARKETING MANAGEMENT
