ADVERTISING RESEARCH THEORY AND PRACTICE
DAVIS, JOEL J
ADVERTISING RESEARCH THEORY AND PRACTICE - 0 - NEW YORK PRENTICE HALL 1997 - 695 - 0 .
ADVERTISING MANAGEMENT
ADVERTISING RESEARCH THEORY AND PRACTICE - 0 - NEW YORK PRENTICE HALL 1997 - 695 - 0 .
ADVERTISING MANAGEMENT
