WHAT'S IN A BRAND BUILDING BRAND EQUITY THROUGH ADVERTISING
JONES, JOHN PHILIP
WHAT'S IN A BRAND BUILDING BRAND EQUITY THROUGH ADVERTISING - 0 - NEW DELHI TATA MCGRAW HILL 1998 - 335 - 0 .
ADVERTISING MANAGEMENT
WHAT'S IN A BRAND BUILDING BRAND EQUITY THROUGH ADVERTISING - 0 - NEW DELHI TATA MCGRAW HILL 1998 - 335 - 0 .
ADVERTISING MANAGEMENT
