INTRODUCTION TO ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PEREPECTIVE
BELCH, GEORGE E
INTRODUCTION TO ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PEREPECTIVE - 3 - CHICAGO IRWIN 1995 - 762 - 0 .
ADVERTISING MANAGEMENT
INTRODUCTION TO ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PEREPECTIVE - 3 - CHICAGO IRWIN 1995 - 762 - 0 .
ADVERTISING MANAGEMENT
