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STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY

LANE KELLER, KEVIN

STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY - NEW DELHI PEARSON 2020 - 642

ISBN: 9789353946135

Subjects--Topical Terms:
BRAND MANAGEMENT

Dewey Class. No.: 658.87 / LAN

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