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DRAGONFLY EFFECT QUICK, EFFECTIVE AND POWERFUL WAYS TO USE SOCIAL MEDIA TO DRIVE SOCIAL CHANGE

AAKER, JENNIFER

DRAGONFLY EFFECT QUICK, EFFECTIVE AND POWERFUL WAYS TO USE SOCIAL MEDIA TO DRIVE SOCIAL CHANGE - 0 - SAN FRANCISCO JOSSEY-BASS PUBLISHERS 2012 - 211 - 0 .

Subjects--Topical Terms:
MANAGEMENT

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