STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY
KELLER, KEVIN LANE
STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY - 3 - NEW DELHI PEARSON EDUCATION ASIA 2008 - 704 - 0 .
BRAND MANAGEMENT
STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY - 3 - NEW DELHI PEARSON EDUCATION ASIA 2008 - 704 - 0 .
BRAND MANAGEMENT
