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WIKI BRANDS REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKET PLACE

MOFFIT, SEAN

WIKI BRANDS REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKET PLACE - 0 - NEW DELHI TATA MCGRAW HILL 2011 - 318 - 0 .

Subjects--Topical Terms:
BRAND MANAGEMENT

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