MANAGING CUSTOMER VALUE ONE STAGE AT A TIME
SOMAN, DILIP
MANAGING CUSTOMER VALUE ONE STAGE AT A TIME - 0 - NEW DELHI CAMBRIDGE UNIVERSITY PRES 2011 - 401 - 0 .
MARKETING MANAGEMENT
MANAGING CUSTOMER VALUE ONE STAGE AT A TIME - 0 - NEW DELHI CAMBRIDGE UNIVERSITY PRES 2011 - 401 - 0 .
MARKETING MANAGEMENT
