ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
BELCH, GEORGE E
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE - 7 - NEW DELHI TATA MCGRAW HILL 2010 - 1075 - 0 .
ADVERTISING MANAGEMENT
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE - 7 - NEW DELHI TATA MCGRAW HILL 2010 - 1075 - 0 .
ADVERTISING MANAGEMENT
