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HOW TO WRITE A MARKETING PLAN CARRY OUT A MARKETING AUDIT, ESTABLISHING OBJECTIVES ANDSTRATEGIES, CREATE AN

WESTWOOD, JOHN

HOW TO WRITE A MARKETING PLAN CARRY OUT A MARKETING AUDIT, ESTABLISHING OBJECTIVES ANDSTRATEGIES, CREATE AN - 3 - LONDON KAGAN PAGE LTD. 2010 - 131 - 0 .

Subjects--Topical Terms:
MARKETING COMMUNICATION

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