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EATING THE BIG FISH HOW CHALLENGER BRANDS CAN COMPETE AGAINST BRAND LEADERS

MORGAN, ADAM

EATING THE BIG FISH HOW CHALLENGER BRANDS CAN COMPETE AGAINST BRAND LEADERS - 2 - NEW JERSEY JOHN WILEY & SONS 2009 - 336 - 0 .

Subjects--Topical Terms:
BRAND MANAGEMENT

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