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INTERNATIONAL BRAND VALUATION MANUAL COMPLETE OVERVIEW AND ANALYSIS OF VALUATION TECHNIQUES,METHODOLOGIES AND APPLICA

SALINAS, GABRIELA

INTERNATIONAL BRAND VALUATION MANUAL COMPLETE OVERVIEW AND ANALYSIS OF VALUATION TECHNIQUES,METHODOLOGIES AND APPLICA - 0 - NEW YORK JOHN WILEY & SONS 2009 - 420 - 0 .

Subjects--Topical Terms:
BRAND MANAGEMENT

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