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WHY CRM DOESN'T WORK HOW TO WIN BY LETTING CUSTOMERS MANAGE THE RELATIO

NEWELL, FREDERICK

WHY CRM DOESN'T WORK HOW TO WIN BY LETTING CUSTOMERS MANAGE THE RELATIO - 0 - NEW DELHI KOGAN PAGE LTD. 2008 - 263 - 0 .

Subjects--Topical Terms:
CUSTOMER RELATION MANAGEMENT

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