ADVERTISING AND PROMOTION AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE
BELCH, GEORGE E
ADVERTISING AND PROMOTION AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE - 6 - NEW DELHI TATA MCGRAW HILL 2008 - 779 - 0 .
ADVERTISING MANAGEMENT
ADVERTISING AND PROMOTION AN INTERGRATED MARKETING COMMUNICATIONS PERSPECTIVE - 6 - NEW DELHI TATA MCGRAW HILL 2008 - 779 - 0 .
ADVERTISING MANAGEMENT
