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CONVERGENCE MARKETING COMBINING BRAND AND DIRECT FOR UNPRECEDENTED PROFITS

ROSEN, RICHARD G

CONVERGENCE MARKETING COMBINING BRAND AND DIRECT FOR UNPRECEDENTED PROFITS - 0 - NEW YORK JOHN WILEY & SONS 2009 - 187 - 0 .

ISBN: 0-470-16493-8

Subjects--Topical Terms:
MARKETING MANAGEMENT

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