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MARKETING CALCULATOR MEASURING AND MANAGING RETURN ON MARKETING INVESTMENT

POWELL, GUY R

MARKETING CALCULATOR MEASURING AND MANAGING RETURN ON MARKETING INVESTMENT - 0 - NEW YORK JOHN WILEY & SONS 2008 - 288 - 0 .

ISBN: 0-470-82395-8

Subjects--Topical Terms:
MARKETING MANAGEMENT

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