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TACTICAL TRANSPARENCY HOW LEADERS CAN LEVERAGE SOCIAL MEDIA TO MAXIMIZE VALUE AND BUILD THEIR BRAND

HOLTZ, SHEL

TACTICAL TRANSPARENCY HOW LEADERS CAN LEVERAGE SOCIAL MEDIA TO MAXIMIZE VALUE AND BUILD THEIR BRAND - 0 - SAN FRANCISCO JOSSEY-BASS PUBLISHERS 2009 - 297 - 0 .

ISBN: 0-470-29370-6

Subjects--Topical Terms:
CUSTOMER RELATION MANAGEMENT

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