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COOL FACTOR BUILDING YOUR BRAND'S IMAGE THROUGH PARTNERSHIP MARKETING

BRECKENFELD DEL

COOL FACTOR BUILDING YOUR BRAND'S IMAGE THROUGH PARTNERSHIP MARKETING - 0 - NEW YORK JOHN WILEY & SONS 2009 - 266 - 0 .

ISBN: 0-470-37196-1

Subjects--Topical Terms:
BRAND MANAGEMENT

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