INTEGRATED MARKETING COMMUNICATIONS A STRATEGIC APPROACH
SIRGY, M JOSEPH
INTEGRATED MARKETING COMMUNICATIONS A STRATEGIC APPROACH - 0 - NEW DELHI CENGAGE LEARNING 2001 - 362 - 0 .
MARKETING COMMUNICATION
INTEGRATED MARKETING COMMUNICATIONS A STRATEGIC APPROACH - 0 - NEW DELHI CENGAGE LEARNING 2001 - 362 - 0 .
MARKETING COMMUNICATION
