MULTICHANNEL CHALLENGE INTEGRATING CUSTOMER EXPERIENCES FOR PROFIT
WILSON, HUGH
MULTICHANNEL CHALLENGE INTEGRATING CUSTOMER EXPERIENCES FOR PROFIT - 0 - OXFORD BUTTERWORTH-HEINEMANN LTD 2008 - 218 - 0 .
MARKETING COMMUNICATION
MULTICHANNEL CHALLENGE INTEGRATING CUSTOMER EXPERIENCES FOR PROFIT - 0 - OXFORD BUTTERWORTH-HEINEMANN LTD 2008 - 218 - 0 .
MARKETING COMMUNICATION
