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MARKETING CHAMPIONS PRACTICAL STRATEGIES FOR IMPROVING MARKETING'S POWER, INFLUENCE, AND BUSINESS IM

YOUNG, ROY A

MARKETING CHAMPIONS PRACTICAL STRATEGIES FOR IMPROVING MARKETING'S POWER, INFLUENCE, AND BUSINESS IM - 0 - NEW YORK JOHN WILEY & SONS 2006 - 270 - 0 .

Subjects--Topical Terms:
MARKETING MANAGEMENT

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