MANAGING CUSTOMERS AS INVESTMENTS THE STRATEGIC VALUE OF CUSTOMERS IN THE LONG RUN
SUNIL GUPTA
MANAGING CUSTOMERS AS INVESTMENTS THE STRATEGIC VALUE OF CUSTOMERS IN THE LONG RUN - 0 - NEW JERSEY WHARTON SCHOOL PUBLISHING 2005 - 205 - 0 .
CUSTOMER RELATION MANAGEMENT
MANAGING CUSTOMERS AS INVESTMENTS THE STRATEGIC VALUE OF CUSTOMERS IN THE LONG RUN - 0 - NEW JERSEY WHARTON SCHOOL PUBLISHING 2005 - 205 - 0 .
CUSTOMER RELATION MANAGEMENT
