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HOTTEST IDEAS IN WORD OF MOUTH ADVERTISING WHAT WORKS, WHAT DOESN'T, WHAT'S FAKE, AND WHY

HARRIS, GODFREY

HOTTEST IDEAS IN WORD OF MOUTH ADVERTISING WHAT WORKS, WHAT DOESN'T, WHAT'S FAKE, AND WHY - 0 - NEW DELHI VIVA BOOKS PRIVATE LTD. 2005 - 260 - 0 .

Subjects--Topical Terms:
ADVERTISING MANAGEMENT

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