MULTICHANNEL MARKETING METRICS AND METHODS FOR ON AND OFFLINE SUCCESS
ARIKAN, AKIN
MULTICHANNEL MARKETING METRICS AND METHODS FOR ON AND OFFLINE SUCCESS - 0 - NEW DELHI WILEY INDIA (P) LTD. 2008 - 288 - 0 .
MARKETING MANAGEMENT
MULTICHANNEL MARKETING METRICS AND METHODS FOR ON AND OFFLINE SUCCESS - 0 - NEW DELHI WILEY INDIA (P) LTD. 2008 - 288 - 0 .
MARKETING MANAGEMENT
