SERVICE MANAGEMENT AND MARKETING CUSTOMER MANAGEMENT IN SERVICE COMPETITION
GRONROOS, CHRISTIAN
SERVICE MANAGEMENT AND MARKETING CUSTOMER MANAGEMENT IN SERVICE COMPETITION - 3 - NEW YORK JOHN WILEY & SONS 2007 - 483 - 0 .
SERVICE MARKETING
SERVICE MANAGEMENT AND MARKETING CUSTOMER MANAGEMENT IN SERVICE COMPETITION - 3 - NEW YORK JOHN WILEY & SONS 2007 - 483 - 0 .
SERVICE MARKETING
